Are merchants of cool, really cool?

As we talked about in class I've come to the conclusion that the video was good in that it gave us a certain sence of understanding where our popular t.v. shows come from. The industry tries to pump out shows to us by sampling us as teenagers because we are the biggest target audience for sales. We as teenagers have the largest disposable income. I feel this is true but I also feel that the way the movie made "us", as in teenagers, out to be was very demeaning. Teenagers were seeming to be very brainwashed by different Semiotic domains. Sponsors such as Sprite were able to "buy" us as a group of people as if we were more a blob of people rather than our own individual identities. I think it was amazing how we as a generation could relate to sprite, we all thought sprite was awesome. Or is this just what the industry thought? I think some of this rings true even today but at the same time I really feel like there was a lot of hope that they thought we connected with them. Every person is different as is every teenager.I don't think any one company can market to an entire generation because we are all interested in very different things.