Speed limits? or speed suggestions?
Denotative meaning: Used to state or command the law to drivers.
Conotative meaning: Used as a guide for how fast you are permitted to go by law. The speed you can reach before paying a fine. The speed which is probably economical and more so safe for the location.
Meaning has probably shifted in this sign in the sence that power has increased in cars in the and influences to feel they can drive faster more safely due to the comfort level at higherspeeds with a better built car.
Different semiotic domains could be different age groups meaning that older people might drive slower according to the speed limit while younger more rebellious drivers might be prone to drive 5 over the speed limit comfortably. This would be a good representation of the slippage between different semiotic domains.
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